The Challenge
Brothers Services has been a trusted name in home remodeling for decades. However, when leads began to dwindle, they identified a critical issue: prospective homeowners found Brothers to be more expensive than anticipated. Known for prioritizing craftsmanship and quality customer service, "The Brothers Way" has always focused on delivering excellence—not competing on price. Yet, their messaging unintentionally implied affordability, attracting a bargain-driven audience misaligned with their values.
To address this disconnect, Brothers needed to rebuild awareness and shift perceptions, aligning the message with their authentic, customer-first approach to home renovation. That’s where Coven came in.
Our Solution
In a series of spots, we meet homeowners who rewind to a time when anxiety and denial stood as emotional barriers between them and their looming household projects. The only thing worse than a tiny, outdated kitchen? Renovating it. Replacing roof shingles? Optional…til its not. Before Brothers, these homeowners faced parallel struggles, whether they were remodeling a kitchen, updating a bathroom or replacing a roof.
Then, there's the transformation. After choosing Brothers, these homeowners discover that the right contractor changes everything. What once felt overwhelming becomes manageable—nothing to fear. Sure, the work was priced right and done right. Through these spots, we see how Brothers delivers not only beautiful results but also invaluable peace of mind. The takeaway is clear: The Brothers Way isn’t just their way—it’s the right way.
Production Team
DIRECTOR / EDITOR
Nathan Colby
DIRECTOR OF PHOTOGRAPHY
Sammy Yoon
CAMERA OPERATOR
Evan Luzi
PRODUCTION DESIGN
Valerie Truong
STARRING
Chris Catalano
Yesenia Iglesias
Want to hear more about how these spots came to life? We'll spill the tea. Let's talk.
