Some agency partnerships flourish for years while others have the shelf life of a dairy product. Is it luck, or are there strategies to prolong the honeymoon phase? Can a breakup be inevitable yet amicable? While we have our agency perspective, it's crucial to consider the client's take. Recently, we explored the lifecycle of client-agency relationships with some client-side marketers who taught us a thing or two. Join us as we delve into topics like Finding the Right Agency, Collaborating Effectively, and yes, even Parting Ways.