What We Do

What We Do

What We Do

What We Do

Services

We’re game for any creative challenge or strategic puzzle you can muster, making us a full-service partner. As avid problem solvers, our passion lies in compelling consumers to choose your brand, make a purchase, and, above all, feel a connection that keeps them coming back for more.

Branding

We build. Not the brand itself per se. Brands emerge from culture and a culmination of experiences that influence how people feel. As the world evolves, so must brands, each developing a unique life of its own, beyond any agency's control. Even Coven's.

We believe your brand already exists; our job is to help define it. Coven crafts the strategy, story, logo, typography, visual style, voice, and all the essential elements to express the characteristics and true essence of your brand. We build that authentic framework—the branding—from the inside out.

Persona development

Positioning and messaging

Brand story

Logo and visual identity

Tone of voice

Print and digital collateral

Campaigns

We activate. Campaigns begin as challenges that we turn into opportunities—elevating startups to category contenders and turning fickle prospects into loyal customers. By blending a diverse range of perspectives with strategic insights and creative intuition, our process is as collaborative as it is iterative. In fact, the most beneficial updates often occur post-launch as real human interactions shape the campaign.

Whatever the campaign goals, Coven's mindset remains firm: emotion converts. Big ideas, the ones we're after, capture attention when and where your audience is most receptive, motivating them to take action and feel damn good about it.

Journey mapping

Campaign strategy

Concepts and production

Content strategy and execution

Email marketing

Commerce

We sell. Or more accurately, we help you do it. Cosmetics, cars, adult bevies, snacks, cannabis, coffee, toys, tools, shoes—our team has helped sell it all and then some. We'll spare you the story, but Coven's team has even optimized the sale of…rocks.

Getting your products in the carts of consumers requires a balance of story-selling and fostering brand affinity. By studying behavioral trends and shopper data, we create brand-driven commerce strategies that generate sales in aisle or online. We design seamless paths to purchase, delighting shoppers with personalized content along the way. Consumers are bombarded with options, and even the most innovative products quickly find competition. We cut through that clutter to deliver commerce experiences that boost both your brand and your bottom line.

Customer segmentation

Product launches

Ecommerce

Retail and shopper marketing

Product photography

Services

We’re game for any creative challenge or strategic puzzle you can muster, making us a full-service partner. As avid problem solvers, our passion lies in compelling consumers to choose your brand, make a purchase, and, above all, feel a connection that keeps them coming back for more.

Branding

We build. Not the brand itself per se. Brands emerge from culture and a culmination of experiences that influence how people feel. As the world evolves, so must brands, each developing a unique life of its own, beyond any agency's control. Even Coven's.

We believe your brand already exists; our job is to help define it. Coven crafts the strategy, story, logo, typography, visual style, voice, and all the essential elements to express the characteristics and true essence of your brand. We build that authentic framework—the branding—from the inside out.

Persona development

Positioning and messaging

Brand story

Logo and visual identity

Tone of voice

Print and digital collateral

Campaigns

We activate. Campaigns begin as challenges that we turn into opportunities—elevating startups to category contenders and turning fickle prospects into loyal customers. By blending a diverse range of perspectives with strategic insights and creative intuition, our process is as collaborative as it is iterative. In fact, the most beneficial updates often occur post-launch as real human interactions shape the campaign.

Whatever the campaign goals, Coven's mindset remains firm: emotion converts. Big ideas, the ones we're after, capture attention when and where your audience is most receptive, motivating them to take action and feel damn good about it.

Journey mapping

Campaign strategy

Concepts and production

Content strategy and execution

Email marketing

Commerce

We sell. Or more accurately, we help you do it. Cosmetics, cars, adult bevies, snacks, cannabis, coffee, toys, tools, shoes—our team has helped sell it all and then some. We'll spare you the story, but Coven's team has even optimized the sale of…rocks.

Getting your products in the carts of consumers requires a balance of story-selling and fostering brand affinity. By studying behavioral trends and shopper data, we create brand-driven commerce strategies that generate sales in aisle or online. We design seamless paths to purchase, delighting shoppers with personalized content along the way. Consumers are bombarded with options, and even the most innovative products quickly find competition. We cut through that clutter to deliver commerce experiences that boost both your brand and your bottom line.

Customer segmentation

Product launches

Ecommerce

Retail and shopper marketing

Product photography

Services

We’re game for any creative challenge or strategic puzzle you can muster, making us a full-service partner. As avid problem solvers, our passion lies in compelling consumers to choose your brand, make a purchase, and, above all, feel a connection that keeps them coming back for more.

Branding

We build. Not the brand itself per se. Brands emerge from culture and a culmination of experiences that influence how people feel. As the world evolves, so must brands, each developing a unique life of its own, beyond any agency's control. Even Coven's.

We believe your brand already exists; our job is to help define it. Coven crafts the strategy, story, logo, typography, visual style, voice, and all the essential elements to express the characteristics and true essence of your brand. We build that authentic framework—the branding—from the inside out.

Persona development

Positioning and messaging

Brand story

Logo and visual identity

Tone of voice

Print and digital collateral

Campaigns

We activate. Campaigns begin as challenges that we turn into opportunities—elevating startups to category contenders and turning fickle prospects into loyal customers. By blending a diverse range of perspectives with strategic insights and creative intuition, our process is as collaborative as it is iterative. In fact, the most beneficial updates often occur post-launch as real human interactions shape the campaign.

Whatever the campaign goals, Coven's mindset remains firm: emotion converts. Big ideas, the ones we're after, capture attention when and where your audience is most receptive, motivating them to take action and feel damn good about it.

Journey mapping

Campaign strategy

Concepts and production

Content strategy and execution

Email marketing

Commerce

We sell. Or more accurately, we help you do it. Cosmetics, cars, adult bevies, snacks, cannabis, coffee, toys, tools, shoes—our team has helped sell it all and then some. We'll spare you the story, but Coven's team has even optimized the sale of…rocks.

Getting your products in the carts of consumers requires a balance of story-selling and fostering brand affinity. By studying behavioral trends and shopper data, we create brand-driven commerce strategies that generate sales in aisle or online. We design seamless paths to purchase, delighting shoppers with personalized content along the way. Consumers are bombarded with options, and even the most innovative products quickly find competition. We cut through that clutter to deliver commerce experiences that boost both your brand and your bottom line.

Customer segmentation

Product launches

Ecommerce

Retail and shopper marketing

Product photography

Services

We’re game for any creative challenge or strategic puzzle you can muster, making us a full-service partner. As avid problem solvers, our passion lies in compelling consumers to choose your brand, make a purchase, and, above all, feel a connection that keeps them coming back for more.

Branding

We build. Not the brand itself per se. Brands emerge from culture and a culmination of experiences that influence how people feel. As the world evolves, so must brands, each developing a unique life of its own, beyond any agency's control. Even Coven's.

We believe your brand already exists; our job is to help define it. Coven crafts the strategy, story, logo, typography, visual style, voice, and all the essential elements to express the characteristics and true essence of your brand. We build that authentic framework—the branding—from the inside out.

Persona development

Positioning and messaging

Brand story

Logo and visual identity

Tone of voice

Print and digital collateral

Campaigns

We activate. Campaigns begin as challenges that we turn into opportunities—elevating startups to category contenders and turning fickle prospects into loyal customers. By blending a diverse range of perspectives with strategic insights and creative intuition, our process is as collaborative as it is iterative. In fact, the most beneficial updates often occur post-launch as real human interactions shape the campaign.

Whatever the campaign goals, Coven's mindset remains firm: emotion converts. Big ideas, the ones we're after, capture attention when and where your audience is most receptive, motivating them to take action and feel damn good about it.

Journey mapping

Campaign strategy

Concepts and production

Content strategy and execution

Email marketing

Commerce

We sell. Or more accurately, we help you do it. Cosmetics, cars, adult bevies, snacks, cannabis, coffee, toys, tools, shoes—our team has helped sell it all and then some. We'll spare you the story, but Coven's team has even optimized the sale of…rocks.

Getting your products in the carts of consumers requires a balance of story-selling and fostering brand affinity. By studying behavioral trends and shopper data, we create brand-driven commerce strategies that generate sales in aisle or online. We design seamless paths to purchase, delighting shoppers with personalized content along the way. Consumers are bombarded with options, and even the most innovative products quickly find competition. We cut through that clutter to deliver commerce experiences that boost both your brand and your bottom line.

Product launches

Ecommerce

Retail and shopper marketing

Product photography

The secret to success?

We dig.

We ask a lot of questions, wanting data and craving answers. Our culture is built on curiosity. However, it's our ability to observe and listen that allows us to extract meaningful insights.

During the first phase of our projects, we immerse ourselves in your business while delving deep into what makes your audience tick. Who are they? What motivates them, and why? In certain instances, we lead the discovery process and then provide results to guide another team's execution. No matter what role Coven plays, our goal is to acquire the right intel for building a winning strategy.

The secret to success?

We dig.

We ask a lot of questions, wanting data and craving answers. Our culture is built on curiosity. However, it's our ability to observe and listen that allows us to extract meaningful insights.

During the first phase of our projects, we immerse ourselves in your business while delving deep into what makes your audience tick. Who are they? What motivates them, and why? In certain instances, we lead the discovery process and then provide results to guide another team's execution. No matter what role Coven plays, our goal is to acquire the right intel for building a winning strategy.

The secret to success?

We dig.

We ask a lot of questions, wanting data and craving answers. Our culture is built on curiosity. However, it's our ability to observe and listen that allows us to extract meaningful insights.

During the first phase of our projects, we immerse ourselves in your business while delving deep into what makes your audience tick. Who are they? What motivates them, and why? In certain instances, we lead the discovery process and then provide results to guide another team's execution. No matter what role Coven plays, our goal is to acquire the right intel for building a winning strategy.

The secret to success?

We dig.

We ask a lot of questions, wanting data and craving answers. Our culture is built on curiosity. However, it's our ability to observe and listen that allows us to extract meaningful insights.

During the first phase of our projects, we immerse ourselves in your business while delving deep into what makes your audience tick. Who are they? What motivates them, and why? In certain instances, we lead the discovery process and then provide results to guide another team's execution. No matter what role Coven plays, our goal is to acquire the right intel for building a winning strategy.

Research and analysis

Competitive and category audits

Collaborative workshops

Stakeholder interviews

Brand assessment

Research and analysis

Competitive and category audits

Collaborative workshops

Stakeholder interviews

Brand assessment

Research and analysis

Competitive and category audits

Collaborative workshops

Stakeholder interviews

Brand assessment

Research and analysis

Competitive and category audits

Collaborative workshops

Stakeholder interviews

Brand assessment

DISCOVERY

DISCOVERY

DISCOVERY

DISCOVERY